Apple & TV

Q & A
Apple takes on TV

Advertisers recognise 

it's easier to sell 

things to people 

  already interested 

  in what they have to sell

 Apple has been working on its top-secret TV project for quite some time. While the project is still in its early stages, all signs point towards Apple destroying and rebuilding the traditional way we watch movies and TV shows. The company wants to implement a unified experience that extends to the living room.

 Wall Street Journal Report
 "In recent weeks, Apple executives have discussed their vision for the future
 of TV with media 
Executives at several 
large companies according
 to people familiar with
                                     matter."

 source: cultofmac


The Web has lit up with claims that Apple is going to launch its own television set at some point this year or next. The excitement was first fuelled by Steve Job's comments to his biographer that Apple had "cracked" television, and then fanned by CEO Tim Cook, who has described television as an area of "intense interest" for Apple. This is interesting given the fact that the company had previously described its Apple TV set-top box as "a hobby".
  So what's changed? Will Apple really transform our living rooms with its own take on what we should have on the box? And, the question on everyone's lips: when?

source:Macworld march 2013
pictures:Google Image search